How to Send a Link for a Google Review
Why Are Reviews Important? Encouraging customers to leave reviews on your Google Business Profile (GBP) listing is a crucial component of online reputation management and
At Zeal Media, your trusted SEO agency, we are committed to propelling your business forward in the digital world. Our dedicated team offers comprehensive SEO services tailored to meet the unique challenges and goals of your business. From improving site visibility and traffic to enhancing search rankings, we work diligently to deliver measurable results. As one of the top SEO companies, we pride ourselves on crafting customized strategies that leverage the latest in SEO techniques and trends. Discover how our expertise can help transform your online presence.
New to SEO or have questions? Click here to learn more.
How does your website rank when compared to your competitors?
We spend 10-15 minutes analyzing your website, its performance, and how it stacks up against competitors. Oh ya, and it's FREE!
With local SEO, we can help your business rank higher for local searches in your area and on the Google local pack and map.
We know you're busy, so we have packages where our SEO experts improve your website to get it in front of the right people.
Our SEO packages are strategically developed to cater to both startups and established companies, aligning with various marketing needs and budgets. Whether you’re targeting local SEO in a niche with low competition or aiming for substantial growth in a fiercely competitive sector that extends across multiple regions or countries, our services are tailored to scale. Each package is designed to enhance your online visibility and digital presence, ensuring your small business effectively meets its strategic online objectives.
Google’s algorithm has over 200+ rules to follow to rank on their search platform. Though it seems overwhelming, we understand ranking online and have been helping small businesses rank on Google since 2011. Here is an SEO checklist of the more pertinent items we focus on to improve our client’s rank on Google. The things in this checklist are a starting point, but we highly recommend subscribing to a search engine optimization package so our experts can get you ranking higher much faster.
Determining what the popular searches are for your industry, we spend time doing keyword research. As a result, we can determine what people are searching online to find your company's products and services. Knowing these keywords and correctly implementing them increases traffic to your website.
Since the start of its algorithm, Google has been monitoring backlinks online. They consider a backlink, or link, from one website to another a "vote" for that website. So, though there is a lot more to it, in simplest form, the more backlinks you have, the better you rank.
It's no surprise that SEO content writing is crucial. How else will Google determine the purpose of your business? Content writing is about having well-written, authoritative text, free from spelling and grammatical errors, and with the right keywords.
Getting listed correctly on search engines is essential, so we submit sites to search engines for our clients. Site submission is accomplished by creating a detailed XML sitemap of the website and submitting it to major search engines like Google and Bing. Their computers then index the pages listed in the sitemap.
Optimizing images can help them appear in Google Image searches, make your website load quicker and help it rank higher on Google. Optimizing images means compressing them so their file size is small, using the proper keyword filenames, and ensuring the image has ALT tags associated with them.
No one hates a slow-loading website more than Google, and that's why speed optimization is part of their algorithm. They want their users to find the content they are looking for quickly, so if you land on a website and leave because the content loads slowly, it will hurt their search ranking.
Realizing that so many people are searching and surfing from their mobile devices, in 2015, Google requested that websites become mobile responsive by adding it to their algorithm. They monitor things like font size, white space, load speed, overlapping elements and more.
No one wants to go to a compromised website, so Google includes HTTPS security in its ranking guidelines. So to ensure our client's websites are secure and safe for their website visitors, we use an HTTPS certificate and security software on our servers and on each client's website.
SEO is an acronym that stands for “search engine optimization.” It refers to the process of optimizing your website to make it more appealing to search engines. As a trusted SEO agency, we focus on applying various strategies and adjustments to your website that adhere to search engine guidelines, helping your site achieve better visibility and rankings in search results.
SEO marketing, or Search Engine Marketing (SEM), is the strategy an SEO agency like Zeal Media uses to boost your website’s visibility in search engine results. By employing a combination of optimization tactics, PPC advertising, and enhancing local search rankings, we position your website prominently on SERPs. This strategic placement connects you directly with customers looking for your products and services, increasing your online presence and customer engagement.
Google uses complex algorithms to rank search results, which consider over 200 factors. Key factors include the relevance of content to the search query, the quality and originality of the content, the number and quality of backlinks, and the user experience factors like page speed, mobile-friendliness, and secure browsing. Google’s algorithms are constantly updated, so staying informed about these changes can help you better optimize your site.
To effectively check your SEO ranking, while automated SEO checkers are available online, they often provide limited data. Our SEO company offers a FREE SEO audit service which includes a detailed video review and competitive analysis. This manual audit explains your website’s current SEO performance and provides personalized recommendations for improvement. Our approach demystifies complex SEO metrics and guides you on enhancing your search rankings, aligning with the latest guidelines from Google.
An SEO Audit is a review of a website as it pertains to Google’s search guidelines and performance statistics. Automated online site audits spit out statistics about your website’s load speed and other technical data. Unfortunately, these automated reports are confusing to the end user.
We perform manual audits for small business owners. In these SEO audits, we record a 10 to 15-minute video full of information and expert insights on improving your website search ranking. If you are interested in learning more, visit our SEO Audit page.
To effectively rank your website on Google, start by ensuring it’s optimized for search engines and relevant keywords, focusing on local SEO strategies whether in Toronto, Vancouver, Saskatoon, or whatever Canadian or US city you serve. Regularly develop high-quality content, secure reputable backlinks, and enhance user experience. For a more structured approach, consider enlisting Zeal Media. Our expertise in website search optimization, including local SEO, can significantly enhance your site’s visibility on Google. Contact us today to achieve your digital marketing goals with professional guidance.
SERPs or search engine results pages are what you see after you enter a query into a search engine. These pages might include a mix of listings, such as paid ads, organic results, featured snippets, and more, all organized to reflect relevance to your search terms.
Our SEO service packages are designed to span one year, a duration we’ve found to be most effective for achieving significant results for small businesses. During this period, our focused SEO efforts include keyword tracking, performance monitoring, and consistent optimization tasks aimed at enhancing your website’s ranking. It’s essential to understand that seeing positive growth in SEO can take time, often requiring at least eight months, depending on the specific industry and competitive landscape.
The ranking process managed by a local SEO company, like Zeal, requires time and varies across different sectors due to factors like location and keyword competition. For instance, if you run a painting business and someone searches for “local painter,” Google tracks how they interact with your site. If they engage positively, such as staying on the site and submitting a form, Google views these actions favourably, which can improve your ranking for that search term. Conversely, if visitors leave quickly because your site doesn’t match their search like “painting supplies,” it could negatively impact your ranking. Essentially, the more your site matches user intentions and the more data Google has, the better and quicker your ranking can improve.
The duration of SEO’s effectiveness on your website’s search rankings can vary widely. Once optimizations are applied, you might start seeing improvements in rankings from three months to over a year, depending heavily on how quickly Google processes the data from these changes. The longevity of these rankings at their peak is influenced by several factors, including frequent updates to Google’s algorithms, which can shift rankings either positively or negatively, as well as the evolving landscape of online competition and changes in user search behaviors.
Black hat SEO involves using unethical and deceptive methods to boost a website’s rankings in search results. These tactics are against search engine guidelines and can lead to severe penalties, including the removal of the website from search results. At our SEO firm, we only commit to ethical practices that protect and enhance our clients’ online reputations without risking penalties.
Why Are Reviews Important? Encouraging customers to leave reviews on your Google Business Profile (GBP) listing is a crucial component of online reputation management and
How does having multiple domains impact a website’s search ranking? In this article, we’ll chat about the pros and cons of multiple domains.
Who doesn’t want their website to rank higher on Google, Bing and other major search engines? Well in this article we are going to cover