Why Are Reviews Important?
Encouraging customers to leave reviews on your Google Business Profile (GBP) listing is a crucial component of online reputation management and digital marketing. Positive reviews can boost your business’s credibility, attract more customers, and improve your search engine rankings.
In today’s digital age, potential customers often rely on the experiences of others before making decisions, and GBP reviews provide valuable insights into your products or services. By proactively soliciting honest feedback and making it easy for satisfied customers to share their opinions, you can harness the power of positive word-of-mouth advertising and establish trust within your target audience. In this competitive landscape, managing and promoting your online reputation through GBP reviews can be a game-changer for your business’s success.
How to Create a Google Review Link
1. Find Your Business on Google:
Simply go to Google Search and search your business name and append your City and Province/State to the end of the search query.
- If your business is listed, it should appear in the right hand column of the search results, and the Dashboard in the centre will display tools to manage your account (see step three) and you can skip to step 3.
- If you know that your business is listed, but it didn’t show up, skip to step 3.
- If your business is not listed, move on to step 2.
2. Claim and Verify Your Google Business Profile (GBP) Listing:
If you haven’t already, create a Google Business Profile account and claim and verify your business listing. You can do this by going to the Google Business website (https://www.google.com/business/) and following the prompts.
3. Log in to Your Google My Business Account:
If you already have a Google Business Profile, go to https://business.google.com and use your account credentials to log in. If you are logged in, you should see your business listed, click the button on the right side that says “See Profile”. This will take you to the listing dashboard (see below).
4. Click on "Ask for Reviews"
5. Copy or Share the Review Link
In the popup that appears, click on the Email, Facebook or Whatsapp buttons to share or click on the copy icon to copy the URL and paste wherever needed.
Should you run into any issues logging into your account, finding or copying your review link, I have listed some Google resources below: