So what is digital marketing, and how can it help? Digital marketing, also known as online marketing, is using the internet to market your products and services. There are various internet marketing methods, from email marketing and banner advertising to pay-per-click advertising and influencer marketing.
No more blanketing an area with an ad and crossing your fingers that the right person will contact you to make a purchase. Not only that, the cost of digital marketing is relatively affordable. In addition, internet marketing is highly targeted with in-depth statistics that weren’t possible with traditional, offline marketing. It’s all about reaching your ideal customer.
Digital Marketing analytics allows advertisers to understand precise details about their ideal customer—like age, gender, location, interests, education, income level and more! Using these statistics, you can accurately target people interested in your products and services.
Looking to improve your digital marketing strategy? We can manage your digital marketing, or one of our marketing consultants can help you develop a marketing strategy you can implement.
Digital Marketing Accounts for 55% of All Marketing
Total digital advertising spend in 2021 was $436 billion versus offline advertising at $196 billion.
SEO marketing, also known as search engine optimization, improves a website’s search ranking by adhering to the search engine’s guidelines. The higher a website’s rank, the more potential customers searching for your products and services will visit your website. SEO marketing is a long-term game—it takes time and patience to see improvements, but gains can also last much longer. Online advertising only generates leads when you put money into the ad machine. We have more information on our SEO services page if you are interested in learning more.
Email marketing is not dead. However, getting the recipient’s attention has become more complicated, not to mention making it to the inbox rather than the spam or junk folder. It’s about honesty and relationship. Emails that trick the recipient into opening can end in an unsubscribe. If your email marketing provides value, the subscriber will look forward to your emails, share your emails and consider your products and services. We can help you build an email list and develop effective email campaigns that get a response.
PPC marketing is an acronym for pay-per-click marketing—digital advertising where the advertiser pays based on cost-per-click from the ad to their website. PPC advertising works well if your business doesn’t rank high on organic search or you need to increase leads and sales in a short time. Pay-per-click ads can be text, videos, images, or motion graphics. There are numerous PPC ad platforms, like Facebook, Google Ads, Microsoft Ads, Linkedin Ads, Pinterest Ads, TikTok, and more. Contact us to learn about our PPC packages.