SEO Agency

SEO Agency

SEO Agency for Small Business

At Zeal Media, your trusted SEO agency, we are committed to propelling your business forward in the digital world. Our dedicated team offers comprehensive SEO services tailored to meet the unique challenges and goals of your business. From improving site visibility and traffic to enhancing search rankings, we work diligently to deliver measurable results. As one of the top SEO companies, we pride ourselves on crafting customized strategies that leverage the latest in SEO techniques and trends. Discover how our expertise can help transform your online presence.

New to SEO or have questions? Click here to learn more.

How does your website rank when compared to your competitors?

SEO Services

Our professional SEO services are designed to elevate your website and Google Profile rankings locally and beyond, tailored to your specific geographic target area. Whether it’s boosting your website’s organic search rankings, enhancing local SEO for visibility on Google Places, or conducting thorough SEO audits, we’re here to support you. Our team employs proven SEO techniques to increase your visibility and drive traffic. With our expert SEO optimization services, your business will not only stand out but also attract more visitors and climb higher in search engine results.
SEO Audits

SEO Audits

We spend 10-15 minutes analyzing your website, its performance, and how it stacks up against competitors. Oh ya, and it's FREE!

Local SEO

Local SEO

With local SEO, we can help your business rank higher for local searches in your area and on the Google local pack and map.

SEO Packages

SEO Packages

We know you're busy, so we have packages where our SEO experts improve your website to get it in front of the right people.

You can tell they really know their stuff when it comes to SEO.
Best SEO Agency
Jonelle S
The Archery
Excellent SEO service!! My website is now ranking very high on the 1st page of google!
SEO Agency Reviews
Jesse M
Realtor

SEO Packages

Our SEO packages are strategically developed to cater to both startups and established companies, aligning with various marketing needs and budgets. Whether you’re targeting local SEO in a niche with low competition or aiming for substantial growth in a fiercely competitive sector that extends across multiple regions or countries, our services are tailored to scale. Each package is designed to enhance your online visibility and digital presence, ensuring your small business effectively meets its strategic online objectives.

On a tight budget? Check out our Spark Local SEO package.

SEO Package Details

Google’s algorithm has over 200+ ranking factors, making SEO seem overwhelming. But since 2011, we’ve been helping small businesses rank higher on Google. Our SEO packages maximize impact while staying budget-friendly, helping your business get in front of customers actively searching for your products and services. We follow Google’s best practices and implement key optimizations monthly over 12 months, ensuring continuous improvements and adjustments based on industry trends. Click on a tab below to see the SEO tasks included in our packages (unless otherwise noted).

Website Pages Optimized

We will optimize a specific number of pages as part of your SEO package, focusing on the key pages that are most likely to drive traffic and conversions. Improving these pages will help you attract more visitors and achieve your business goals.

We analyze actual Google search data to find the best and highest-volume keywords to drive traffic and leads to your business. This data allows us to see which keywords have the highest search volume and are worth targeting for long-term growth.

We also check out what your competitors are ranking for—where they’re winning and where they’re missing opportunities—so we can position your business ahead of them. Instead of just picking popular keywords, we focus on the ones that will actually bring in the right customers, whether they’re searching for information, ready to buy, or looking for a service like yours.

And we don’t stop there. We track these keywords over time, adjusting the strategy as search trends change and Google updates its algorithm, ensuring your business stays visible and competitive.

We keep an eye on your competitors’ SEO to see what’s working for them and where they’re falling behind. By tracking their keywords, content, and backlinks, we adjust your strategy to stay ahead and help your business rank higher in search results.

We check for issues that might prevent your website from showing up on Google, like broken links, slow page speed, or indexing errors. By fixing these problems, we ensure your site runs smoothly, loads fast, and ranks better in search results.

Using a visual heatmap tracking tool, we see how visitors interact with your website—what they click on, how long they stay, and where they drop off. Using this data, we can identify areas for improvement, optimize user experience, and boost engagement to increase conversions and leads. (Only available in the Inferno SEO Package)

Local Map-Based Keyword Analysis & Grid Tracking

We monitor your local search rankings for specific local keywords across a grid in your local area to see how well your business appears in nearby searches. This helps us identify weak spots, optimize for local SEO, and improve visibility where customers are searching for your services. (Only included in Blaze & Inferno packages)

We review your Google Business Profile (GBP) listing to ensure all information—business name, address, phone number, hours, and services—is accurate and consistent. Keeping this updated helps improve local rankings, builds customer trust, and increases visibility in Google Search and Maps. (Only included in Blaze & Inferno packages)

We monitor your Google Business Profile (GBP) reviews and questions, responding quickly to build trust and keep customers engaged. This helps improve your reputation, show great customer service, and boost your local search rankings. (Only included in Blaze & Inferno packages)

We optimize the images and videos on your Google Business Profile (GBP) by adding relevant keywords, proper file names, and accurate descriptions. This helps improve your local search visibility, making it easier for customers to find your business on Google’s map. (Only included in Blaze & Inferno packages)

We regularly update your Google Business Profile (GBP) with fresh posts, photos, and updates to keep it active and engaging. This helps improve your local search rankings, attract more customers, and show Google that your business is active and relevant. (Only included in Blaze & Inferno packages)

Headings, Titles + Descriptions

We optimize key on-page elements like titles, meta descriptions, headings, and URLs to improve search rankings and increase clicks. By making these elements clear, engaging, and keyword-friendly, we help attract more visitors and encourage them to choose your site over competitors.

By linking related pages together, making navigating easier for visitors and search engines, users engaged longer, which increases the chances of ranking higher in search results.

We review your website’s content for spelling, grammar, and readability to ensure it’s clear, professional, and easy to understand. Well-written content improves user experience, builds credibility, and helps your site rank better in search results by keeping visitors engaged longer.

We make sure your website works smoothly on all mobile devices by optimizing layout, text, images, and navigation. A mobile-friendly site improves user experience, keeps visitors engaged, and helps boost your search rankings since Google favours mobile-responsive websites.

We integrate customer reviews into your website to build trust and credibility. By displaying honest feedback from previous customers, potential customers can see positive experiences, increasing confidence in your business. (Only included in Blaze & Inferno packages)

We analyze your website to find missing or weak content areas that could help attract more visitors. Then, we create valuable, relevant content to fill these gaps, improving your SEO, answering customer questions, and making your site more useful and engaging. (Only included in Blaze & Inferno packages)

We check for AI-generated content on your website and refine it to sound more natural and engaging. By improving readability, tone, and flow, we ensure your content feels authentic, connects with your audience, and meets search engine quality standards for better rankings. (Only included in the Inferno package)
We improve weak or low-quality content to meet Google’s EEAT (Expertise, Experience, Authority, and Trust) standards. This makes your content more credible, informative, and engaging, helping to boost search rankings, build trust with visitors, and attract more potential customers. (Only included in the Inferno package)
We enhance your website’s design and content to encourage more visitors to take action, whether making a purchase, filling out a form, or contacting you. By improving the layout, messaging, and calls to action, we help turn visitors into customers. (Only included in the Inferno package)
We create well-researched blog posts on topics that help your site rank higher in search results. Each post is optimized for SEO and can also attract high-quality backlinks, boosting your website’s authority and attracting more visitors. Starts in Month two. Alternatively, we can exchange blog posts for high-authority backlinks. (Only included in the Blaze & Inferno packages)
Repair/Redirect Broken Links
We find and fix broken links on your website to ensure a smooth browsing experience for visitors and keep search engines happy. Repairing or redirecting dead links helps improve SEO, prevents frustration, and ensures users can easily navigate your site.
We optimize your website’s speed and performance to ensure pages load quickly and smoothly. Faster load times improve user experience, reduce bounce rates, and boost search rankings since Google favours websites that run efficiently and provide a seamless browsing experience.
We clean up and organize your website’s URLs to make them simple, clear, and easy to understand. A well-structured URL helps search engines rank your pages better and makes it easier for visitors to navigate your site and find what they need.

We make sure your website works smoothly on all mobile devices by optimizing layout, text, images, and navigation. A mobile-friendly site improves user experience, keeps visitors engaged, and helps boost your search rankings since Google favours mobile-responsive websites.

We optimize your robots.txt file to guide search engines on which pages to crawl and index. This helps prevent the indexing of unnecessary pages, improves SEO efficiency, and ensures search engines focus on your most important content for better rankings and visibility.

We compress your images for faster loading and add descriptive tags to help search engines understand them. This improves your site’s speed, boosts SEO rankings, and ensures a better experience for visitors on all devices.
Optimizing breadcrumb navigation will make it easier for visitors to navigate your site. Clear breadcrumbs help users see where they are, improve navigation, and make it easier for search engines to understand and rank your website better.
If applicable, we regularly update WordPress, plugins, and themes to keep your website secure, running smoothly, and using the latest features. These updates help prevent security risks, improve performance, and ensure your site stays compatible with new technology and search engine standards.
We update your website based on your requests, whether changing text, adding new images, updating services, or tweaking the layout.
We add structured data and schema markup to your website, helping search engines understand your content better. This can create rich snippets—like business info, FAQs, and product details—making your site stand out in search results and attracting more clicks. (Only included in the Blaze & Inferno packages)
We set up a custom 404 error page and an optimized search page to help visitors find what they need if a page is missing or a search comes up empty. 404 and customer search pages improve user experience, keep visitors on your site longer, and help with SEO. (Only included in the Blaze & Inferno packages)

We improve your website’s accessibility by optimizing colours, fonts, and design elements to ensure a better experience for all users, including those with disabilities. This makes your site easier to read, navigate, and use while improving compliance and user engagement. (Only included in the Inferno package)

We find and fix duplicate content on your website to prevent SEO issues and ranking penalties. By consolidating or rewriting duplicate pages, we ensure search engines see your content as unique, improving your rankings and providing a better experience for visitors. (Only included in the Inferno package)
NAP Citations
We list your business on essential online directories like Yelp, Apple Maps, Bing, and more, ensuring your name, address, and phone number (NAP) are accurate and consistent.
We help your website gain high-authority backlinks from trusted sites, improving your domain authority and search rankings. A backlink is like a vote or recommendation for your website. It signals to Google that your site is credible and valuable, helping you attract more visitors and stay ahead of competitors.
We submit your website’s sitemap to search engines like Google and Bing to ensure all your important pages get indexed properly. A sitemap helps search engines index your content faster, improving visibility and making it easier for customers to discover your site.

By integrating your social media profiles with your website, we make it easy for visitors to connect with you. This boosts brand visibility, drives traffic between platforms, increases engagement, and sends positive social signals that can enhance your SEO and online presence.

We connect with reputable websites for guest blogging and content partnerships, helping you earn high-quality backlinks. By publishing valuable content on trusted sites, we boost your website’s authority, improve SEO rankings, and drive targeted traffic to your business. (Only included in the Inferno package)

Website SEO Performance Report
We provide a monthly detailed SEO performance report showing your website’s progress. You’ll see keyword rankings, traffic trends, backlink growth, and other important insights. This helps track improvements, identify new opportunities, and ensure your SEO strategy is on the right track.
Our monthly Local SEO Performance Reports track the keyword growth of your Google Business Profile on Google Maps, showing how well your business ranks in your local area.
We send regular email updates to keep you informed about your SEO progress. These updates highlight key improvements, rankings, and ongoing optimizations, ensuring you always know how your SEO package performs and what we are doing to improve your website’s visibility.

We set aside dedicated hours each month to focus on your SEO needs based on impact and the previous month’s performance. This ensures consistent progress and keeps your website performing month over month.

Want to compare SEO Packages? Download as a PDF

SEO FAQs

What does SEO stand for?

SEO is an acronym that stands for “search engine optimization.” It refers to the process of optimizing your website to make it more appealing to search engines. As a trusted SEO agency, we focus on applying various strategies and adjustments to your website that adhere to search engine guidelines, helping your site achieve better visibility and rankings in search results.

SEO marketing, or Search Engine Marketing (SEM), is the strategy an SEO agency like Zeal Media uses to boost your website’s visibility in search engine results. By employing a combination of optimization tactics, PPC advertising, and enhancing local search rankings, we position your website prominently on SERPs. This strategic placement connects you directly with customers looking for your products and services, increasing your online presence and customer engagement.

Google uses complex algorithms to rank search results, which consider over 200 factors. Key factors include the relevance of content to the search query, the quality and originality of the content, the number and quality of backlinks, and the user experience factors like page speed, mobile-friendliness, and secure browsing. Google’s algorithms are constantly updated, so staying informed about these changes can help you better optimize your site.

To effectively check your SEO ranking, while automated SEO checkers are available online, they often provide limited data. Our SEO company offers a FREE SEO audit service which includes a detailed video review and competitive analysis. This manual audit explains your website’s current SEO performance and provides personalized recommendations for improvement. Our approach demystifies complex SEO metrics and guides you on enhancing your search rankings, aligning with the latest guidelines from Google.

An SEO Audit is a review of a website as it pertains to Google’s search guidelines and performance statistics. Automated online site audits spit out statistics about your website’s load speed and other technical data. Unfortunately, these automated reports are confusing to the end user.

We perform manual audits for small business owners. In these SEO audits, we record a 10 to 15-minute video full of information and expert insights on improving your website search ranking. If you are interested in learning more, visit our SEO Audit page.

To effectively rank your website on Google, start by ensuring it’s optimized for search engines and relevant keywords, focusing on local SEO strategies whether in Toronto, Vancouver, Saskatoon, or whatever Canadian or US city you serve. Regularly develop high-quality content, secure reputable backlinks, and enhance user experience. For a more structured approach, consider enlisting Zeal Media. Our expertise in website search optimization, including local SEO, can significantly enhance your site’s visibility on Google. Contact us today to achieve your digital marketing goals with professional guidance.

SERPs or search engine results pages are what you see after you enter a query into a search engine. These pages might include a mix of listings, such as paid ads, organic results, featured snippets, and more, all organized to reflect relevance to your search terms.

Our SEO service packages are designed to span one year, a duration we’ve found to be most effective for achieving significant results for small businesses. During this period, our focused SEO efforts include keyword tracking, performance monitoring, and consistent optimization tasks aimed at enhancing your website’s ranking. It’s essential to understand that seeing positive growth in SEO can take time, often requiring at least eight months, depending on the specific industry and competitive landscape.

The ranking process managed by a local SEO company, like Zeal, requires time and varies across different sectors due to factors like location and keyword competition. For instance, if you run a painting business and someone searches for “local painter,” Google tracks how they interact with your site. If they engage positively, such as staying on the site and submitting a form, Google views these actions favourably, which can improve your ranking for that search term. Conversely, if visitors leave quickly because your site doesn’t match their search like “painting supplies,” it could negatively impact your ranking. Essentially, the more your site matches user intentions and the more data Google has, the better and quicker your ranking can improve.

The duration of SEO’s effectiveness on your website’s search rankings can vary widely. Once optimizations are applied, you might start seeing improvements in rankings from three months to over a year, depending heavily on how quickly Google processes the data from these changes. The longevity of these rankings at their peak is influenced by several factors, including frequent updates to Google’s algorithms, which can shift rankings either positively or negatively, as well as the evolving landscape of online competition and changes in user search behaviors.

Black hat SEO involves using unethical and deceptive methods to boost a website’s rankings in search results. These tactics are against search engine guidelines and can lead to severe penalties, including the removal of the website from search results. At our SEO firm, we only commit to ethical practices that protect and enhance our clients’ online reputations without risking penalties.

SEO Articles

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