SEO is an acronym for search engine optimization. The definition of SEO, or SEO meaning, as it applies to websites, is making your website look more attractive to search engines by implementing strategies and tweaks to your website to adhere to search engine guidelines.
SEO marketing is applying techniques to market your website to appear higher on search engine results pages (SERPs). This can encompass PPC advertising and ranking in local search. When your website ranks higher on SERPs, you appear in front of customers searching for your business’s products and services.
Google’s algorithm has over 200+ rules to follow to rank on their search platform. Though it seems overwhelming, we understand ranking online and have been helping small businesses rank on Google since 2011. Here is an SEO checklist of the more pertinent items we focus on to improve our client’s rank on Google. The things in this checklist are a starting point, but we highly recommend subscribing to a search engine optimization package so our experts can get you ranking higher much faster.
SEO is an acronym that represents search engine optimization, the process of improving a website to appear higher in search engine results.
A SERP is an acronym for search engine results page. A SERP is the displayed result of a search query. These can contain regular search links with descriptions, images, videos, information panels, featured snippets, and paid ads.
An SEO Audit is a review of a website as it pertains to Google’s search guidelines and performance statistics. Automated online site audits spit out statistics about your website’s load speed and other technical data. Unfortunately, these automated reports are confusing to the end user.
We perform manual audits for small business owners. In these SEO audits, we record a 10 to 15-minute video full of information and expert insights on improving your website search ranking. If you are interested in learning more, visit our SEO Audit page.
Our search engine optimization packages are one year long. Through our years of SEO service for small business owners, we have found that the most significant impact is over one year. In our SEO Packages, we track keywords, monitor performance and perform tasks to improve website ranking month after month. Keep in mind, results take time. Depending on the industry, a website may take eight or more months to see positive growth.
The ranking process takes time. Results are not instant and can vary based on the industry, location and keyword competition. Google ranks websites based on the data that they receive.
For example, let’s say you own a painting company. A potential customer searches “local painter” on Google, and your website appears. When they click your website link, Google monitors their actions. The searcher stays on your site for a while, clicks through multiple pages and submits a contact form before leaving. These actions have given Google feedback that the searcher found what they were looking for, and in turn, Google ranks your website higher for the term “local painter.”
Now let’s say the person searches “painting supplies,” and your website comes up. They click on your website and quickly realize that you do not sell painting supplies, so they quickly leave your website. Google will use this feedback and lower your website in search results for the term “painting supplies.”
The more search volume, the more data Google has to work with, and the quicker your website’s rank will improve.
Any search engine optimization applied to a website will cause that website to climb in search results from three months to a year or more, depending on how quickly Google receives search data. How long your website stays at its peak in search results depends on a few factors. Google changes their algorithm every few days, and a slight change can positively or negatively affect your ranking. Other factors include online competition and changes in search habits.
Those who partake in black hat SEO use unethical tactics to help a website improve its ranking in online search results. These risky and dishonest tactics go against the search engine’s terms of service and can cause a website to be penalized and possibly removed altogether from the search engine. We will never use black hat techniques that jeopardize our client’s online ranking reputation.