Local SEO refers to the process of helping a business rank locally for the products and services that it provides. There are two places that a business can rank on Google. One is the local pack, also referred to as Google Places. The second is in organic search with text and links. Local search is more focused on ranking in the local pack.
Whether or not you have a website, ranking on Google is still possible locally. A Google Business Profile can help you reach up to 33% of people searching locally for your products and services. If you want to know how to improve local SEO for your business, check out our SEO tips, get a FREE SEO Audit or check out our SEO packages.
Google understands the importance of local search, so when they index business listings on their map, just like website SEO, they require companies to follow specific guidelines. Below are a few things we provide to help our customers rank on Google’s local map pack.
When showing up in the local pack, it's essential to know what customers are searching for. Therefore, we take SEO keyword research seriously. We begin by using professional SEO tools to determine what keywords are searched for your industry locally. Then, we narrow it down to the most popular keywords based o search volume and competition.
Google Business Profile offers the ability to post news, updates or promotions for your business, similar to a social media network. Posts can include images, text and a call to action button that links to another website.
When it comes to your Google Business Profile, it's the content that is the most important. Therefore, we carefully and diligently review your listing to ensure a complete listing without errors or missing content. We know what Google wants, from selecting proper photos to writing services and product descriptions that rank.
Google's local pack shows you local results for the products and services that your customers search. Unfortunately, this means that searches from different locations return different results. We have software to track your top keywords across multiple locations in your area. Then we monitor your ranking on the map and make improvements monthly to ensure your rank improves.
Below is an example of a Google Map grid search for Zeal Media’s Saskatoon location. Each dot on the map represents a Google search from that location for the keyword phrase “SEO Company”. The first image shows the initial scan completed on October 28, 2021. The second image was scanned on March 7, 2022, just over 5 months later. We saw our ranking for “SEO Company” grow in all locations on Google’s local map pack.
We spend 10-15 minutes analyzing your website, its performance, and how it stacks up against competitors. Oh ya, and it's FREE!
With professional website SEO, we can help your business rank higher in Google's local pack and organic search results for the keywords your customers search.
We know you're busy, so we have local packages where our experts work to improve your rank in the Google local pack and organic search.
