Product Marketing & Web Design That Drives Business

Whether you’re launching something new or pushing an existing product further, our product marketing services help you get seen, get chosen, and get traction.

Great Product, But Sales Are Down?

Creating a great product is only half the battle—the real challenge is getting people to care. Many businesses hit a wall when it comes to launching or scaling their product effectively. Whether you’re struggling to get noticed or can’t convert interest into sales, the root problem often comes down to how (and to whom) you’re marketing. We can help if you struggle with:

We help products stand out with strategic marketing that’s clear, targeted, and results-focused—so your audience doesn’t just notice your product, they buy it.

Product Marketing Strategy

Product Website Design That Increases Sales & Conversions

Your product website shouldn’t just look nice—it should sell. Whether you’re launching something new or upgrading from a DIY site, we design product websites that highlight what makes your offer great and make it easy for people to buy. From clean layouts and compelling copy to mobile-friendly design and clear CTAs, we build with performance in mind.

Need to showcase features, specs, demo videos, or reviews? Done. Selling physical products, digital goods, or custom services? We tailor the build to your business model. And because speed and SEO matter, every site is optimized to get found and load fast.

We don’t just design websites—we build conversion machines that make your product shine.

High-Impact Product Pages

Showcase your product with dedicated pages that highlight key benefits, features, specs, and visuals designed to convert visitors into customers.

Integrated eCommerce Functionality

Sell directly from your site with a secure, streamlined checkout—whether you're offering physical goods, digital downloads, or custom orders.

Trust-Building Add-Ons

Boost buyer confidence with social proof features like testimonials, reviews, comparison tables, and FAQ sections—all strategically placed to reduce hesitation and drive sales.

Mobile-Optimized

Your product site is built to perform on any device—especially mobile. We optimize the layout, speed, and content for both search engines and shoppers on the go.

Product SEO The Turns Search Traffic Into Sales

If your product isn’t showing up when people search, you’re losing sales. That’s where product SEO comes in. We fine-tune every part of your site—product pages, meta descriptions, images, and more—to make sure your items rank on Google, not just your homepage. Whether you’re selling a niche tool or a trending gadget, we help you climb search results where it matters most. Our strategies drive traffic from people who are ready to buy, not just browse. With clear reporting and ongoing optimization, you’ll always know what’s working and what needs tweaking. When your product ranks higher, your brand grows faster—and so do your sales.

Product Marketing Consulting—Getting You in Front of Your Ideal Customer

If your product isn’t gaining traction, it’s not always the product—it could be the strategy. Our product marketing consulting helps you find clarity in a noisy market. We dig into your ideal customer, refine your messaging, and build a plan that actually moves product.

Whether you’re launching a new product or reviving an underperforming one, we’ll help position it in the right market, at the right time, with the right message. From branding to campaigns to channels, we guide you every step—so you’re not just guessing what might work, you’re acting on a plan that will.

PPC & Digital Advertising

Get in front of ready-to-buy shoppers fast. We run targeted ad campaigns for your product across search and social—optimized to reduce costs and increase ROI.

Email Marketing

Build loyal customers and generate repeat sales with targeted email sequences, product updates, promotions, and abandoned cart reminders that drive conversions.

Product Design

Need packaging or promotional graphics? We create custom visuals that capture attention, reflect your brand, and make your product stand out online or on shelves.

Zeal Media: Trusted Product Marketing Agency

At Zeal, we work with the people behind the product—small business owners, builders, and creators who pour everything into what they make. We’re not here for big corporate campaigns or bloated marketing budgets. We’re here for the underdogs with great products and big goals.

Since 2011, we’ve helped entrepreneurs across North America build better websites, get found on Google, and create marketing that actually drives sales. Whether you’re launching a new product or trying to scale up, we bring the kind of honest, hands-on support you wish more agencies offered.

We treat every business like it’s our own—because we know what it’s like to grow something from the ground up. When you work with Zeal, you get a small team that shows up, follows through, and helps turn your product into a business that sells.

Trusted by over 300+ product creators & small businesses across Canada

Helping small businesses grow with web design, branding & marketing since 2011

185% Increase in Ranked Keywords

Hold-on Industries, a water tank product manufacturer, saw their online visibility soar after we redesigned their website. Page-one keyword rankings jumped from 29 to 53, and page-two rankings tripled! Two years later—with no ongoing SEO—they’re still gaining traction, driving steady traffic and brand awareness.

Zeal has been doing our Website work for over a year now and been doing a great job! Definitely recommend!
Happy Customer Review
Chad M.
Owner - Hold-on Industries
Product Marketing Strategy
Terrilyn N.
Terrilyn N.
Owner - Wheat Bags by T
I hired Zeal to make some brochures for my small business. Ryan and his team were wonderful to work with. They listened to exactly what I wanted and came up with product brochure that represents my business exactly how I wanted it. Highly recommend!
Josh T.
Josh T.
Owner - Essential Bracelet
I can't say enough good things about Ryan and the team at Zeal Media. They truly understand how important your digital needs are as an entrepreneur and business owner. Fast, Effective and found a way to work within our budget. Highly recommend Zeal Media!

Product Design Portfolio

Natural Product Marketing
AgriSea Biotilth is a new startup offering fish-based fertilizer products designed to naturally enrich soil and support sustainable agriculture. We built a clea…
Tool Website Design
A highly effective demolition tool for renovations, building and dismantling, the inventor of the Quadbar Pry Tool needed a new tool website design to sell his …
Supplement Marketing
GinZinC™ is the brainchild of a couple of pharmacists from Saskatchewan, Canada. Being a new startup, they needed supplement marketing, branding and logo d…
Manufacturer Web Design
Hold-on Industries' owner contacted Zeal Media for a website update after five years. The primary objective was to create a mobile-friendly website that offered…
Industrial Products Marketing
Prairie ICF, a Saskatchewan-based supplier of insulated concrete forms, needed to strengthen their digital presence in a competitive industry. We partnered with…
Marketing Project

Tired of Slow Sales? Let’s Fix That

Marketing a product is hard when you’re doing it alone. Let Zeal help you reach the right people with the right message.

Frequently Asked Questions

What is product marketing and how is it different from regular marketing?

Product marketing focuses on positioning, promoting, and selling a specific product. It’s not just about brand awareness—it’s about highlighting the unique value of your product and getting it in front of the right audience at the right time.

It depends on the product. If your product is a major focus or has its own branding, a dedicated product website can improve SEO, boost credibility, and create a better sales funnel. We can help you decide what works best.

SEO helps your product show up when people search online. By optimizing for product-specific keywords and using techniques like image SEO, product schema, and localized content, we help you attract traffic that converts into customers.

A great product website is mobile-friendly, easy to navigate, clearly communicates benefits, and encourages conversions. Features like comparison charts, FAQs, customer reviews, and videos can also help convince buyers.

We track performance through metrics like search rankings, website traffic, email engagement, and conversions (sales, signups, etc.). Regular reports make it easy to see what’s working and where to improve.

We offer pre-launch marketing strategy, landing page creation, email list building, and digital ad campaigns to generate buzz and interest before your product even hits the market.

Yes—especially when you need fast visibility. Pay-per-click ads can put your product in front of buyers right away. We build campaigns to drive clicks, boost sales, and get the most out of your budget.