Digital marketing is a must for small businesses. Pair that with consulting to develop an effective marketing strategy and your business is set to win!
Amount of Canadians who spend 3-4 hours online daily
Amount of Canadians who use Facebook
Amount of small business owners who use Facebook Ads
Amount of small business owners who feel their Facebook Ads are failing
An effective website design is important, but sending traffic to that website is even more important.
No more blanketing an area with an ad and crossing your fingers that the right person will contact you to make a purchase. Not only that, the cost of digital marketing is fairly affordable.
It’s all about reaching your ideal customer. Internet marketing is highly targeted with in-depth statistics that simply weren’t possible with traditional, offline marketing.
Analytics allow advertisers to understand precise details about their ideal customer—things like age, gender, location, interests, education, income level and more! Using these statistics, you can accurately target people who are interested in your products and services.
Looking to improve your digital marketing game? We provide consultation and develop marketing strategy along with training and coaching to help our customers get the most out of their digital marketing.
Marketing Strategy & Consulting
Benjamin Franklin said “If you fail to plan, you are planning to fail.”
Marketing strategy is necessary in small business; it’s what separates those who succeed from those who remain average.
Our process begins by breaking out target demographics in your industry to find your ideal customer.
We take that data and develop a marketing strategy. Understanding consumer behavior, we determine the best platforms to position your products and services to bring the greatest return on investment.
Implementing the marketing strategy and being held accountable to monthly goals, you’ll see your business take flight.
Don’t be surpassed by your competitors and their marketing efforts. Be in control of your business growth.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
Training & Coaching
We provide marketing coaching and training for individuals and teams. We have presented for associations on industry-specific marketing topics and run marketing seminars. For more info on speaking to, or providing training for your organization, contact us.
Social Media Marketing
We offer 10+ years of experience running Facebook Ads for numerous small businesses in a variety of industries. Here are a few things we teach:
- Setting up a Facebook page, Ads account & Pixel
- Current organic reach techniques and trade secrets
- How to choose the best Facebook Ad campaign type
- Setting up ads that are most effective
- Targeting & retargeting your ideal customer
Email marketing is still the most effective form of digital marketing with over 92% of people relying on email daily. Here are a few things we teach:
- Canadian Anti-Spam Legislation (CASL) guidelines
- Email list growth & segregation
- Effective email headings & content
- Email statistics, open and click rates
- Email automation and drip campaigns
“An informative presentation with online marketing tips that our members could immediately begin to incorporate into their promotional efforts. Solid, important and timely information.”
Sean Cummings, CTDP, CRAE
Director of Education & Communications
Saskatoon Region Association of REALTORS®