There are so many options when it comes to social media and reaching new customers online. But with so many options, it’s nearly impossible to be active on all of them. What social media platforms are right for your business? You’re about to find out.
Social media is no longer a new thing. With the growth of the internet in the early 2000’s and new ways to communicate, social media platforms have emerge. Still to this day, new networks like Vero and Snapchat have started and are gaining momentum. Larger platforms like Facebook are continually improving their product by adding new features, acquiring smaller companies and incorporating new technologies like virtual reality and facial recognition. Others like Vine, MySpace and Buzz failed to innovate and died a slow death.
Choosing the Right Social Network
The most important question to ask is, “Where are my customers online?” The answer to this question ultimately determines where your business should be online. To determine this you need to know your ideal customer.
If you own a home building company, you may find that your ideal customer is a younger, growing family. Typically retirees are not looking to build a new home. Therefore, the social network to be on is the one that is popular among mid 30 – 45 year olds. If your homes are high-end or you build cabins, the age bracket would probably increase between 40 – 55 year olds because they are more established and have disposable income. There are other factors that may come into play besides age when choosing the right social media network. Other demographics you may consider are things like gender, income, education, career and location of customers.
If you sell skateboards, your customer is most likely a teenager or young adult between the age of 13-24 years old. To reach that customer, you may need to be posting daily on Snapchat.
Here are a few good resources to help you determine your target demographic:
- Pew Research – Social Media Fact Sheet
- Hootsuite – 100+ Social Media Demographics that Matter to Marketers
- Smart Insights – Global social media research summary 2018
Once you choose the best social networks for your small business, you will want to be active on each one. This is another reason why it’s important to only choose a few. To learn more about Facebook marketing, check out our ebook “20 Proven Tips For Marketing your Small Business on Facebook” or read how to “Improve Your Social Media Engagement“. Should you need a company to handle your Facebook ads or other social media platforms, see what we offer here.