Even though my work is primarily digital, I love to see what our colleagues in print are up to. Some of them are killing it. These 25 examples demonstrate the power of an image. They use clever visual metaphors and storytelling to communicate in an appealing and memorable way. The ads promote a variety of products, jobs, causes and services. It goes to show that every company is in the marketing business. May you find inspiration here, as I have.
Shieldtox Naturgard: Natural Protection
Burger King: Flame Grilled since 1954
McDonald’s: No Experience Needed
Sharpie: One Story. Two Points.
Sanzer Hand Gel: What You Really Touch?
Moinhos de Vento: Your greatest wealth
Colgate: Places a toothpick will never touch
REPRO Foundation: the fruit of not giving up
Axe: Unleash the chaos
Freddo Ice Cream: Strawberry
IKEA: It’s that affordable
Dulux washable paint: Avoid Tragedies
Scanavini: It Will Never Give Up
Sport Life: Fat Chance
FREELAND Foundation: Kill One. Kill all.
Relaxa: You shouldn’t taste like your food
Ctrip: Visit Ctrip.com instead
Glad: As fresh as your catch
Café Caribe: Stay Awake
Hill’s: Bring your dog back
Audi: When it rains heavy, things get scary
MICHELIN: The Safe Embrace
SERTA Mattresses: Bus
FORTE Security Doors: Firemen
Eurowings: Just Fly There