In Small Business Blog

Even though my work is primarily digital, I love to see what our colleagues in print are up to. Some of them are killing it. These 25 examples demonstrate the power of an image. They use clever visual metaphors and storytelling to communicate in an appealing and memorable way. The ads promote a variety of products, jobs, causes and services. It goes to show that every company is in the marketing business. May you find inspiration here, as I have.

  1. Shieldtox Naturgard: Natural Protection

    a Chameleon catching a bug
    Source

  2. Burger King: Flame Grilled since 1954

    a burning Burger King restaurant
    Source

  3. McDonald’s: No Experience Needed

    fries in a cup
    Source

  4. Sharpie: One Story. Two Points.

    a comic page drawn in two styles
    Source

  5. Sanzer Hand Gel: What You Really Touch?

    dirty fingers replacing buttons
    Source

  6. Moinhos de Vento: Your greatest wealth

    eyes and lungs as jewels
    Source

  7. Colgate: Places a toothpick will never touch

    a toothpick cleaning a pool with a broccoli swimming out of reach
    Source

  8. REPRO Foundation: the fruit of not giving up

    closeup of pregnant belly that looks like an orange
    Source

  9. Axe: Unleash the chaos

    guy with blowtorch attracted to girl with fireworks
    Source

  10. Freddo Ice Cream: Strawberry

    girl falling and protecting her icecream
    Source

  11. IKEA: It’s that affordable

    two pizza boxes with a bookcase printed on them
    Source

  12. Dulux washable paint: Avoid Tragedies

    child drawing fire on wall
    Source

  13. Scanavini: It Will Never Give Up

    ape holding banana
    Source

  14. Sport Life: Fat Chance

    a belt that will not close
    Source

  15. FREELAND Foundation: Kill One. Kill all.

    a family of tigers as floor rugs
    Source

  16. Relaxa: You shouldn’t taste like your food

    two people kissing a cow
    Source

  17. Ctrip: Visit Ctrip.com instead

    family at a fake tourist attraction
    Source

  18. Glad: As fresh as your catch

    octopus in a zipper bag
    Source

  19. Café Caribe: Stay Awake

    a coffee cup between a car and a hydrant
    Source

  20. Hill’s: Bring your dog back

    playing catch with a pig
    Source

  21. Audi: When it rains heavy, things get scary

    a car that looks like a demon because of the rain
    Source

  22. MICHELIN: The Safe Embrace

    an arm keeping a car from hitting a deer
    Source

  23. SERTA Mattresses: Bus

    a woman sleeping on a Serta employee's shoulder
    Source

  24. FORTE Security Doors: Firemen

    firemen breaking down a wall because the door is too strong
    Source

  25. Eurowings: Just Fly There

    a person on a kayak looks like he is flying because the water is so clear
    Source

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