To improve their real estate development marketing, Applewood owners contacted Zeal Media to create a new website to replace their outdated, flash-based webpage designed by another company. As a result, we created their first website in 2014 and various marketing materials like direct mail postcards, business cards, video ads and more to market their development lots for sale.
When the owners wanted to refresh their marketing strategy in early 2020, we knew that SEO was their best option to reach new customers.
We built a fresh website redesign around a new marketing strategy, focusing on young families and the development's proximity to Saskatoon. An interactive lot map with prices showcased available properties with photos and details about each lot. Other pages provided detailed information with embedded video and professional development pictures. To further the real estate development marketing, we created feature sheets that mirrored the website.
Before the SEO website redesign in 2020, online searches were sending about 108 website visitors monthly. One year after the new website went live, the organic search jumped to an average of 309 visitors per month! That's a website traffic increase of 283%.
If you like the design and marketing we did for Applewood Estates, we can create a similar design for your business. Click the button below to get an estimate.