The local newspaper was facing the same troubles that the newspaper industry is facing; readership was down. That’s when the Martensville Messenger turned to Zeal Media to expand its online presence. We understood that their website had to be so much more than just a pretty design, it had to be functional and generate income with advertising. After a few brainstorming sessions, we worked with the owners to develop a strategy.
We setup a web development with ad space, with all the recent news front and centre and a Latest News ticker scrolling on the top. The news is broken down by category with most recent featuring a larger image. The site was to be continually updated, so when the website was completed a training session made the owners feel comfortable with posting and updating the website. To make sharing news even easier, we automated the website with a social media plugin to automatically post news articles to their Twitter, Instagram and Facebook pages.
To generate income we established a business directory and banner advertising. With Google Analytics, we are able to see the increase in traffic to the website compared to their last website. The statistics show that there’s over 10x more traffic than the last website!
We have also designed banners for the tradeshows and community events they participate in.
Our finished project was even better than we expected. Highly recommend Zeal Media!
— Shanine S, Co-owner