What is Social Proof Marketing?

Social proof marketing is based on normative social influence; marketing uses the psychology of “group-buy” as a way to influence consumers. In other words, we are more likely to buy something when we see that others are considering or have recently purchased the item. A crowd always draws a crowd.

There are many ways in which businesses can use social proof marketing online. User reviews of your business, products or services are a great way to influence others to consider becoming customers. Reviews with user photos and videos are much more powerful than written reviews. Posting logos of the companies and brands you have worked with can show credibility. Another powerful social proof marketing tool is a small slide-in from the bottom corner of your e-commerce store, letting the potential customer know that someone just purchased the exact product they are considering.

If you want to implement social proof marketing on your website, check out our online reviews and contact us. We’d be happy to help you reach more customers online. Below are a few projects where we’ve implemented social proof marketing.