A modal popup is a smaller website window that opens automatically or results from taking action on a website. Popups are used for many different things from email newsletter forms to calls-to-action to stop people from leaving a website. They can be informational, such as a holiday notice or address change, or promotional, like a discount or coupon code.
A modal popup can feature videos, images, text, forms, and e-commerce products and are styled similar to the website they are on. We can set up popups to trigger by clicking a button or link, loading a page, scrolling down a page, by a timer, or when a visitor intends to leave the website. However, improper use of popups can annoy the website visitor and negatively affect user experience and your search rank on Google.