Online Customer Reviews
Online reviews are an effective way to build trust and confidence in your website visitors. For example, many seek their peers when looking for a new mechanic or dentist. It’s human nature to trust people who have been recommended by someone we trust. It’s a form of social proof marketing. Google also recognizes this and has included customer reviews as a ranking factor in its algorithm.
Online reviews can be entered manually on a website, but they are more effective when embedded from the source. For example, embedding online reviews directly from Facebook, Google, Yelp, etc., will help your website rank higher on Google. If you are concerned that a negative review may end up in the mix, don’t worry. There are ways of displaying only the best customer reviews on your website. We’ve completed a few websites that have integrated third-party reviews.