What is a Landing Page?

A landing page is usually a single-page website used for a specific purpose. Sometimes a complete, multi-page website isn’t needed. Landing pages offer an alternative to an entire website and can be very effective depending on the end goal.

Businesses can use a single landing webpage combined with a targeted pay-per-click advertising campaign to generate leads. Used as a detailed sales page with testimonials and buy now buttons, entrepreneurs can use it to sell a hot new product. It’s also a great way to create a marketing buzz and build an email list for something special that is coming soon. Now that you know what a landing page is, here are a few examples we’ve built for small businesses.