A blog platform used to be where writers put their ideas online. Through time, blog platforms became adopted by small businesses as a way to provide news and updates for customers. A company blog is a great way to build a relationship with your customers and potential customers, share your insights and experience, and discuss relevant things to your industry.
Some business owners use blogs to help their website rank higher in search results. This tactic can work, but you may be wasting time by writing only 300 words on a topic. The posts that rank the best online have between 1500 – 2000 words, written on well-researched topics people search online. Consider writing one well-written post over four quickly-written posts per month.