Technology Helps Small Businesses Compete
Many small businesses use cell phones as their primary phone line for their business. It is a common practice and allows the owner to be more accessible without missing important calls and potential business. In addition, business owners are free to do the day-to-day business operations without having to sit by the phone, have scheduled office hours or pay extra office personnel.
I recently called another company I haven’t used before, looking for a quote. The phone call was on a Sunday night, and I understand it was outside “business hours.” As a small business owner, I receive calls outside of business hours and didn’t think it would be a big deal. When the person answered, they said, “It’s Sunday. We don’t work Sundays. Can you call back on Monday?”
I was definitely set back and shocked by the response that I received. I thought if this guy didn’t want to talk with a potential customer, he should have let the call go to voicemail. He could have just as quickly taken down my info and said he would call me back on Monday. Unfortunately for this small business owner, he lost a potential customer.
Be Accessible
Always remember that as a small business owner, a cell phone is a great way to increase your business by being more accessible; otherwise, it might as well be a desk phone at the office. Also, to grow your business, you need to serve customers. If you don’t put the customer first, potential customers will move on to the next company that takes their call.
