Small Businesses Make up 98% of Employer Businesses in Canada
In the past few years and with the growth of social media outlets, small businesses have taken to social media marketing. Social networking offers an excellent way for people locally, nationally and internationally to learn about products and companies they would typically not even know existed. Social networking for business has become so popular because it is low-cost, and for small businesses, this makes marketing more affordable.
With the big, behemoth companies growing and swallowing up smaller ones, it is essential to support local businesses whenever possible. By supporting local businesses, you are investing in your local economy. In addition, you are helping pay for music lessons or sports activities for children, future college education and even the basic necessities in life, like food, clothing and shelter.
When a local business becomes more profitable, the whole community benefits.
Big Impact - Without Spending a Dime
The obvious way to help local small businesses is by buying local products. You may already do this, and I commend you for your thoughtful efforts. However, there is another way in which you can help too. If you are on a social network, your actions can help market those businesses you deal with in person.
Next time you are on a social networking site, search for social media pages of local businesses in your area and “like” or “follow” them. When they share photos and statuses, “like,” “comment,” and “share” those posts. This small act triggers the social platforms’ algorithm to expand the post’s reach to friends and even friends of friends. It’s a subtle form of marketing that costs nothing and can lead to a potential sale for a local business. The business will appreciate it, and the local economy will benefit. When a local business becomes more profitable, the whole community benefits.