STOP Your Online Visitors From Leaving

If you have ever surfed the internet for a couple hours, stumbling onto a 404 error is inevitable. An error 404 occurs when you reach a website that links to a web page that doesn’t exist. It’s similar to having a physical address for a house that doesn’t exist.

Customize Your Error 404 Page

Of those who know the 404 Error page is customizable, some choose to use the page to redirect to their home page. Others create a search page for their website to help redirect users to other possible solutions to what they are searching for. Finally, you find a few individuals who use the opportunity of a 404 Error to be creative.

404 Error pages are a great way to grab the attention of a user that might be upset that they ended up at a broken link or page that no longer exists. In addition, it gives the website owner a chance to reel them back into staying on their website a little longer. Statistics show the longer a visitor stays on your website, the more opportunity that visitor will convert into a customer.

A custom 404 Error page is a second chance at a first impression.

Whether you go the creative route, bringing a smile to the visitor, or the practical route, offering to help them with a site search is a matter of preference. However, to be most effective, more websites have chosen to go the latter route with a site search or redirect them entirely to the homepage.We like to have fun, so we decided to incorporate both creativity and functionality when we decided to create our own 404 Error page. You can view it here.

Creative 404 Pages

Check out the different 404 error pages we enjoyed, in the gallery below.

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Ryan Boutin
Ryan Boutin
Owner of Zeal Media, Ryan, is passionate about helping owners take their small businesses to the next level. As a long-term entrepreneur, he has started and grown multiple small businesses for himself and his kids, from building homes to selling online products.
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