Search Engine Optimization Basics

Search Engine Optimization (SEO) is a buzzword among businesses that have decided to step away from traditional marketing methods and invest in an online web presence. If you are new to the online world, in the next few minutes, we will discuss search engine optimization basics to get you started.

No longer is it about having a website and entering a few keywords to appear higher in search results.

Google, Bing and other big-name search engines often change methods, metrics and guidelines (algorithms) to accurately rank websites. In fact, Google uses over 200 different SEO criteria to rank websites! As a result, companies can no longer stuff their web pages with keywords and meta descriptions to rank higher. In fact, your website can be penalized for these actions if done improperly.

The SEO Escalator

SEO is like an escalator that is going downward. It takes effort to climb; the moment you stop, your website will slowly decline in search results.

Applying ongoing SEO to your website is necessary to keep your website higher in search engine rankings. Of course, every industry is different, and search competition varies. Subscribing to an SEO package can ensure that your website adheres to current search engine algorithms.

Advanced SEO

We understand SEO and keep up with the latest algorithm updates in search engine indexing. We offer SEO packages where we plan and execute monthly SEO tasks to bring our clients positive, continual growth in search results. In addition, we monitor statistics and metrics, tracking keyword and website performance monthly.

If you are interested in expanding your knowledge about SEO and website ranking, check out our articles on SEO Tips.

Contact us if you are interested in ranking higher in search results, or request a FREE SEO Audit and see how your website currently performs.

Picture of Ryan Boutin
Ryan Boutin
Owner of Zeal Media, Ryan, is passionate about helping owners take their small businesses to the next level. As a long-term entrepreneur, he has started and grown multiple small businesses for himself and his kids, from building homes to selling online products.
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