Is Your Business Credible?

The Truth About Small Business Credibility

This article presents surprising stats from the internet that show why people might think your business isn’t professional or credible. We’ll look at specific ways your small business might be losing out on making more sales. Understanding these issues lets you see where to improve and stop missing out on valuable opportunities.

Be Where Your Customers Are

In today’s digital world, having a website for your small business isn’t just nice to have; it’s essential. With 97% of Canadians online and many of them using the internet to shop (50%) and research products and services (39%), not having a website means you’re invisible to a huge chunk of potential customers.

A 2021 report from Statistics Canada shows that 78% of Canadian businesses have a website, but only 59% are optimized for mobile. This is a big deal because most people use their phones to browse the internet. If your site isn’t mobile-friendly, you’re missing out.

Building Trust Online

Having a website makes your small business look more legitimate. According to the Canadian Internet Registration Authority (CIRA), 61% of consumers are more likely to do business with companies that have a website. Plus, around 60% think a website makes a business seem more credible. This is super important for small businesses to build trust with their audience.

The Role of Websites in Purchasing Decisions

A 2013 study by GE Capital Retail Bank found that 81% of shoppers research online before making a purchase. It’s safe to assume that this percentage has only increased since then. This highlights the critical role your website plays in influencing customers’ buying decisions.

Being a technical person, I always do my homework online before deciding to buy something. By the time I walk into a local store, I often find that I know as much about the product they’re selling, if not more, than the salesperson I’m speaking with!

Next Step?

These facts make it clear: for small businesses in Canada, a website is not just a tool—it’s a must-have for success. A professional website improves your visibility, builds credibility, and helps your business grow. In the competitive market, having a website is foundational to your business’s identity and success strategy.

Ready to boost your small business’s online presence? Get a quote for a professional website and start reaching more customers today.

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Ryan Boutin
Ryan Boutin
Owner of Zeal Media, Ryan, is passionate about helping owners take their small businesses to the next level. As a long-term entrepreneur, he has started and grown multiple small businesses for himself and his kids, from building homes to selling online products.
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