If the Marketing Method Ain’t Broke…

Changes in Marketing

In the past 20 years, the marketing world has undergone the most significant transformation in the last 100+ years. Old methods aren’t working as they used to, and new ways continue to emerge. It used to be that you would advertise on television, radio, in the newspaper or the YellowPages, and you would reach your customer. I used to run a company with my father that we grew primarily through telemarketing.

Unfortunately, traditional marketing methods aren’t working like they used to, but it’s not really that shocking. The industry could see the day coming like storm clouds in the distance. Some have adapted and innovated with newer methods, and those who held tight to old ways. Those who refused to change were found in tough times, and many businesses lost their footing and closed their doors.

Old School Marketing

I recently received a phone call from a previous client about a security system. The funny thing is, I haven’t owned an alarm company since 2009! I guess they had kept my business card all this time. This isn’t really an anomaly. The phone calls have reduced as the years have passed, but I still get at least one call per year, even ten years after selling the company! In my conclusion, business cards still work.

I remember meeting an older gentleman about 15 years ago, and the moment he said hello, his hand was outstretched to hand me his business card. This gentleman understood one essential thing, a business card in your pocket is worthless. From that moment, I made a point of carrying business cards wherever I went. It’s a very cost-effective way to market and brand your business. If the marketing method ain’t broke…

There are even apps that you can use to scan business cards. These brilliant little apps will extract the information from the business card and create a contact on your phone. This helps keep things organized digitally without having to search the kitchen junk drawer for a card from that-guy-Mike-who-fixes-computers.

There are many business card design options, from thicker card stock to rounded corners, embossed finishes and recycled paper. If you need business cards, we can get you a price for design and print. Send us a message.

Picture of Ryan Boutin
Ryan Boutin
Owner of Zeal Media, Ryan, is passionate about helping owners take their small businesses to the next level. As a long-term entrepreneur, he has started and grown multiple small businesses for himself and his kids, from building homes to selling online products.
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