5 Tips for Effective Lawn Signs

Lawn signs are a great and cost-effective way to get your message out. The proper placement allows a lawn sign to reach those who may have never heard of your business. Below are some quick tips to help you get the most out of your lawn sign marketing efforts.

Sign Placement

Lawn signs are small and can easily be missed if positioned improperly. To ensure that your sign is effective, place it in areas of walking traffic, near a walking path or sidewalk. Near roadways, position the lawn sign near an intersection or place where vehicles stop or idle. For example, placing a sign beside a highway or road where the speed limit is over 40km/hr will cause your message to be missed by drivers passing by.

Less is More

A lawn sign is a mini-billboard and must grab people’s attention using a few words. Too many words cause the message to be missed. Some people may only get a glance. Make your message clear and to the point.

Easy on the Fancy Schmancy

Too often, a designer tries to make a lawn sign too eye-catching, like a magazine ad, forgetting the purpose of a yard sign design. Avoid small or fancy handwritten fonts, gradients or colours that blend and fade together. Instead, use large fonts with crisp edges and solid colours that make the sign stand out.

More Exposure

A lawn sign has two sides. Use your lawn sign to its full extent by having both sides printed with your message. Then, placed near a roadway, both directions of traffic can view the sign.


The best advertisements are the ones which are repeated over and over. The same thing can be applied to lawn sign placement. It also ensures that the person reading the sign catches the message if they didn’t quite catch the first sign. Election candidates are well-known for this.

If you are interested in having us design a lawn sign for your business, send us a message.

Ryan Boutin
Ryan Boutin
Owner of Zeal Media, Ryan, is passionate about helping owners take their small businesses to the next level. As a long-term entrepreneur, he has started and grown multiple small businesses for himself and his kids, from building homes to selling online products.
Table of Contents

Get marketing tips and industry secrets in your email.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.