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Business Growth with a Cup of Coffee

Well it’s that time of year where the leaves begin turning to a burnt orange, children put on warm sweaters and vehicle owners change over to winter tires to prepare for slippery roads. Most wouldn’t recommend this, because they say the tires wear down quicker, but for the last three years I have left my winter tires on all year. The tires have faired well, but now is the time for new tires.

As I sit in the tire shop writing this blog, I am thankful for certain things. I am thankful for a comfy leather sofa to sit on, a smart phone with an internet connection and a hot cup of coffee. I begin to think about all the things that this tire shop is doing to put their customers first.

In business, customers are everything. They pay the rent, put food on the table and allow little Johnny to play sports. They are the greatest, vital component to any business, and thus, must be taken care of to ensure repeat business.

From ensuring customers have a coffee while they wait at a tire shop, to giving a discount to loyal customers, there are many ways to entice a customer to return. In what ways can you ensure your clients are satisfied? What would you do different?

I attended a seminar once and at the end, the presenter gave a questionnaire to each attendee to be completed and returned directly to her. This caused me feel awkward and hold back a honest opinion because of a lack of privacy. To get an honest and unbiased opinion on how you are doing as a business, an anonymous survey or suggestion box works the best. If you find that you aren’t getting enough feedback, simply offer the client an incentive for their feedback. Find out the problems that customers face with your business and solve them. If the customer has to wait, offer them a coffee. A simple gesture goes a long way!

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