Lawn signs are a great and cost effective way to get your message out. With proper placement, a lawn sign can reach those people who may have never heard of your business. Below are some quick tips to help you get the most out of your lawn sign marketing efforts.
1. Sign Placement
Lawn signs are small and can easily be missed if positioned improperly. To ensure that your sign is effective, place it in areas of walking traffic, near a walking path or sidewalk. Near roadways, position the sign near an intersection or place where vehicles stop or idle. Placing a sign beside a highway, or road where the speed limit is over 40km/hr, will cause your message to be missed by drivers passing by.
2. Less is More
A lawn sign is a mini billboard and it must grab the attention of people using few words. Too many words cause the message to be missed. Some people may only get a glance. Make your message clear and to the point.
3. Easy on the Fancy Schmancy
Too often a designer tries to make a lawn sign too eye-catching, like a magazine ad, forgetting the purpose of a lawn sign design. Avoid small or fancy handwritten fonts, gradients or colours that blend and fade together. Use large fonts with crisp edges and solid colours that make the sign stand out.
4. More Exposure
A lawn sign has two sides. Use your lawn sign to it’s full extent by having both sides printed with your message. Placed near a roadway, both directions of traffic can view the sign.
The best advertisements are the ones which are repeated over and over. The same thing can be applied to lawn sign placement. It also ensures that the person reading the sign catches the message if they didn’t quite catch the first sign. Election candidates are well-known for this.
If you are interested in having us design a lawn sign for your business, send us a message!