Here is our list of quick tips and tricks to make your Facebook Business Page more powerful and effective.
- Facebook Usernames
Once your page reaches 25 fans, you are eligible for a username. In other words, instead of a people finding your Facebook Business Page at a long url (eg. www.facebook.com/pages/Zeal-Media-Inc/159755544079307), they can find you at a much shorter url (eg. www.facebook.com/ZealMediaInc). A shorter url is great, but better yet every time your page is shared it is branded with your company name (assuming your company name is the same as the username).
- Location, Location, Location
If possible, enter your actual business street location as opposed to leaving it blank or entering a mailbox. Once your address is entered, Facebook allows people to write a recommendation to your business AND check-in to your business using Facebook Places. Both of these things increase interaction with your page and thus get your business noticed. Facebook will also place a map (if check box is checked) on your page making it easier for people to find you.
- Increase Connections
Enter an up-to-date phone number and email address along with website address and other social networking profiles that you have, such as Twitter, Google+, Linkedin, etc. The more ways people have to connect with your business, the better. There’s nothing worse than a phone that rings and no one picks up. If they can’t reach you, they will try your competitors.
- Be Informative
A potential client may find you on Facebook, but never reach your website or ring your phone. It is important to make Facebook your company’s mini-website. Tell people about your company with a quick point-form list of products and services you offer and why your business is different. If people have to leave Facebook to find information about your company, you may have lost them as a client.
- Be Creative
Facebook Pages feature a large cover photo (851px by 315px) and profile photo (min 180px by 180px) for each page. The profile photo is most often your company logo, but can be what ever you choose. Be creative with your cover photo, but keep in mind that Facebook has rules of what you can and can’t do. These guidelines can be found here. Make sure your cover photo is eye catching and crisp. A poor resolution or pixelated photo is unprofessional and will make give the impression that your company is the same.